Allwinner Technology, a worldwide leader in application processor design, today announced its new full 4K OTT box solution H3, after its release of octa-core A80 and H8 solutions for smart OTT box market this year.
4k is gaining more popularity in smart OTT box market now. As the leading solution provider in Chinese OTT market, Allwinner adds complete 4K support to its latest H3 solution, including supports for H.265/H.264 4K video processing in hardware, and 4K video point-to-point output, outperforming many high-end OTT solutions in the market.
"Allwinner H3 is designed to be an extremely cost-competitive full 4K OTT solution by integrating peripherals such as CVBS, Ethernet Phy, audio codec, etc.", said Jimmy Mak, the product manager of Allwinner Smart Home product lineup, "The H3 chipset will be priced at $6 to sharpen its competitive edge, making it possible for ordinary consumers to enjoy the stunning full 4K visual experience with affordable price points."
After A80 octa-core was released for smart OTT box market this year, A80 nearly dominated the professional gaming box market in China by virtue of its best features and performance; in September, Allwinner launched the H8 octa-core to grab more market share of smart OTT box market segment priced $50 to $80, and now with the advent of Allwinner H3, a full 4K OTT solution targeting at OTT box market segment priced $35 to $50, Allwinner has gradually unveiled its product strategy in smart OTT box market and manifested its ambition to conquer more market share.
In terms of specification, Allwinner H3 packs four ARM Cortex-A7 CPU cores and Mali graphics that running above 600MHz. It can decode H.265/H.264 4K video in hardware up to 30fps, and integrates peripherals including HDMI, CVBS, Audio codec, four USB ports, Ethernet+Phy to make the cost more competitive. Additionally, H3 supports a Trustzone-based security system t-Coffer to ensure the system stability and safety, which supports various security features (such as Root-of-Trust, secure boot, secure storage, etc), multiple DRM solutions (such as Google Widevine L1, Microsoft Play Ready, Marlin, etc) and HDCP, etc. It's also worth noting that H3 comes with Allwinner's latest patented SmartColor display technology to deliver better visual effects for consumers.
The first smart OTT box sporting Allwinner H3 quad-core is slated to hit the market in Dec. 2014.
About Allwinner
Allwinner Technology is a leading fabless design company dedicated to smart application processor SoCs and smart analog ICs. Its product line includes multi-core application processors for smart devices and smart power management ICs used by brands worldwide. With its focus on cutting edge UHD video processing, high performance multi-core CPU/GPU integration, and ultra-low power consumption, Allwinner Technology is a mainstream solution provider for the global tablet, internet TV, smart home device, automotive in-dash device, smart power management, and mobile connected device markets. Allwinner Technology is headquartered in Zhuhai, China.
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